Simply put

The stranger and less familiar
The greater the pull. Unusual
Words want me to use them,
To sprinkle them over the top
Like so much sweet garnish
Over common expressions,
Expanding meanings from the
Ordinary, trivial. Meandering 
Far from what you think you're 
Saying to a novel thought on
A different trajectory. You've 
Built a tree of ideas, branches
Alive with the unexpected, the
Consequences of imaginative
Thinking opens adjacent ideas.
Strange and unfamiliar words.
Transform an idiom, so it's ass
Over teakettle with excitement.
Simply put, give it a new verve.